THE VARDĀN STORY: SMOKE SAFELY

Two facts are fundamental to the Vardān story:

Most Tobacco smokers are aware that Tobacco is dangerous. Over 25 of the most deadly diseases known to man are directly linked to tobacco. In fact doctors say that tobacco addiction is the single worst health habit in the world with one out of every five deaths in India being caused by tobacco.

And yet, knowing that with every puff they get closer to the end, smokers are still unable to quit.

Why ?

DC's research has been two-fold: to understand the mind of the rural and RURBAN India. And to develop a safer and effective alternative for him. Project Vardān took 14 years of dedicated research to finally get it right.

The result is a breakthrough solution called Vardān. It is the world's first tobacco-free smoke. It mimics the pleasuring-giving properties of tobacco but it has no nicotine or other carcinogens and it is non-addictive.