Dalmia ConsumerCare (DC) is part of the diversified Dalmia Group which has business interests ranging from industrial chemicals to IT-enabled services. DC is a breakaway from traditional businesses and was launched in April 2003.

It is a concept marketing company that will develop innovative products in the Rs 45,000 crore oral gratification space. Each product will have a health tag attached to it and will serve millions of urban consumers with a rural mindset. Two successful products already launched include Vardān (a tobacco-free biri) and Chabaaza (a safe alternative to pan masala chewing). The export potential for these first-of-a-kind products is tremendous.

DC is actively involved in researching health products through the Dalmia Centre for Research and Development and has already filed several patents. It is also a founder-member of the Sehat Foundation.

The company has regional offices in Delhi, Mumbai, Kolkata and Hyderabad. Vardān and Chabaaza are available in over 1000 cities and 700,000 outlets in the country.

DC is passionate about making a difference to the health profile of the nation.